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Caltex Eastern Cape Marketer

Hands on Marketing provides a full Brand Management service to Caltex Eastern Cape Marketer. This client is the master franchisor for Caltex in the entire Eastern Cape, servicing 87 service stations. We advise on brand and communications strategy. We handle their promotions and sponsorship, their dealer incentive programme, their annual convention and run a “mystery motorist” service. We prepare the monthly newsletter. All graphic design work and promotional items procurement is managed by us on their behalf.