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This programme has been running for a number of years under the umbrella of Sophumelela Clinic. However when Work4All was ready to be presented as a fully fledged organisation in its own right, Hands on Marketing was asked to capture the concept; then to develop a corporate identity that would express the vibrancy and hopefulness of the concept while at the same time offering the correct image of “gravitas” to organisations who might wish to partner with Work4All in their Corporate Social Investment programmes. We also managed the web-site development process.